Here’s an overview of our program, scroll down for more details or download our onsite program PDF with all information in a printable and sharable file.

Download the pdf

DAY ONE – Wednesday November 9, 2016


Arrive in Chicago at your convenience. Then join us at The Drake Hotel for a welcome drink to meet your industry colleagues and to kick-off our opening debate.


From 6.00 pm:

Registration and welcome drink

6.30 pm Innovation, incubation and investment. How the big players are buying in talent


  • Jason Starr, Head of Funds, CircleUp 
  • Jon Sebastiani, Founder and CEO, Sonoma Brands
  • John Haugen, General Manager, 301 INC & Vice President, General Mills
  • Seth Goldman, Co-founder and TeaEO Emeritus, Honest Tea & Executive Chairman, Beyond Meat


7.30 pm Meet the Trailblazers

8.15 pm Networking reception with light refreshments

Nightcap sessions
Nightcap sessions are informal and intimate evening gatherings at The Drake open to participants with Registration PLUS. A relaxing but deep dive into some of Food Vision USA’s big topics with our leading experts



DAY TWO – Thursday November 10, 2016

Disruption Day: Today we’ll look at disruptive innovation for a disrupted market.  As the changing food preferences and buying decisions of American consumers re-shape the market, we’ll look at how traditional and emerging food businesses are pursuing innovation with new fervor – taking greater risks and placing bigger bets on new products they hope will transform old categories and create new ones.


7.45 am Breakfast briefing – A New Look at the Importance of Breakfast: Sustainable solutions for the most important meal of the day
hosted by Kerry

8.45 am Welcome and scene setting from the Chair
Dr Stephen Daniells, Senior Editor, NutraIngredients-USA and FoodNavigator-USA

8.55 am Innovate or die? Staying relevant to today’s US consumers
Nicholas Fereday, Executive Director and Senior Analyst, Rabobank

9.25 am Turning a category on its head: reimagining oats by bringing them beyond breakfast
Chef Jeannine Sacco, Chief Food Officer, Grainful

9.55 am Disruptive innovation in action: why the future is plant-based
Kelly Swette, Owner & CEO, Sweet Earth Natural Foods

10.25 am Refreshments

10.55 am CEO debate: Get on the shelf and stay there – getting retailers and consumers to ‘buy in’ to new products


11.55 am Speed networking
Extend your horizons with a series of four minute meetings with your fellow attendees. Introduce yourself to a new contact every time the chimes sound and find out if you’ve got mutual interests that would make a subsequent, more in-depth meeting worthwhile.

12.45 pm Roundtable lunches – discuss the issues that matter most to you
Each of our lunch tables will be hosted by an industry expert who will lead an informal discussion on an industry hot topic. Join the table that suits you best.

1.45 pm Desert and coffee in the networking area

2.45 pm Feeding the digital natives.  How online subscription models can build food brands and satisfy consumers’ appetite for ‘new’ ,‘convenient’ and ‘delivered to my door’
Aihui Ong, Founder and CEO, Love With Food

3.15 pm Let’s get personal. Your microbiome, your blood sugar and you
Lihi Segal, CEO and Co-founder, DayTwo

3.45 pm Refreshments

4.15 pm Consumers taking control – InsideTracker and the rise of personalized health analytics
Rony Sellam, CEO, InsideTracker

4.45 pm Panel discussion: Can personalized nutrition make the mainstream?


5.30 pm Chairman’s closing remarks



Food Vision USA reception and dinner



DAY THREE – Friday November 11, 2016

Progressive Consumer Day: We’ll consider how a new generation of ‘progressive consumers’ is redefining food culture and the health and wellness landscape. We’ll uncover what drives and inspires them, and how brands and businesses must adapt to their aspirational expectations.

9.00 am Chair’s re-cap of Day 2 and welcome back
Elaine Watson, Editor, FoodNavigator-USA

9.05 am Leading the pack:  The progressive consumer and their mainstream impact
Laurie Demeritt, Chief Executive Officer, The Hartman Group

9.35 am What’s eating America? How the consumer shift to ‘real food’ took the established food industry by surprise
Dr Rachel Cheatham, Founder and CEO, Foodscape Group

10.05 am Is the food industry working for or against the consumer?
Dr Margo Wootan, Director of Nutrition Policy, Center for Science and the Public Interest (CSPI)

10.35 am Refreshments

11.20 am Panel discussion: Marketing to the modern consumer – Selling options that are better-for-you and better-for-the world


12.00 pm Not what but why. Unravelling the subconscious motivations of consumer behavior
Scott Madden, Senior Partner and Director of Strategy, Connelly Partners

12.30 pm Just don’t talk about it.  The counter intuitive way to sell healthy food to mainstream consumers
Dr Brian Wansink, Professor of Marketing, Cornell University and Director of the Cornell Food and Brand Lab

1.00 pm Chair’s closing remarks

1.10 pm Networking lunch

2.30 pm Departures


Food Vision USA